HeLa Nutrition Offers a Whole Food Approach to Plant-Based Protein


Grace Mahas - March 27, 2024 - Lifestyle

Standing out in a crowded market, HeLa Nutrition offers a unique solution for health-conscious consumers seeking a clean, effective plant-based protein powder. Founded by a Naturopathic Doctor and a Registered Dietitian, HeLa was born from the frustration of not finding a protein powder that combined great taste with wholesome, organic ingredients. Their signature HeLa blend™ delivers 22g of protein and 5g of fiber per scoop, sourced from easily digested sprouted peas, hemp, pumpkin seeds, and chia seeds.


HeLa Health is known for its clean ingredients, whole food focus, and dietary inclusivity. Free from artificial flavors, sweeteners, gums, oils, fillers, and common allergens (gluten, soy, nuts). In addition, the brand leverages the power of whole food sources for complete protein (including all 9 essential amino acids) and added fiber benefits. Moreover, it's vegan, kosher, non-GMO, and grain-free, making it suitable for a wide range of dietary needs.

HeLa Protein caters to a growing segment of health-conscious consumers seeking effective, yet clean, functional foods. With a focus on lasting wellness, HeLa offers a protein powder that integrates seamlessly into most diets, promoting digestive health, blood sugar balance, and cholesterol management. Available in Vanilla, Chocolate, and Natural flavors, HeLa Protein provides a delicious and convenient way to boost protein intake and support overall well-being.


Trend Themes

1. Whole Food Plant-based Proteins - Embracing natural ingredients for sustainable nutrition solutions in the protein powder market.
2. Custom Blend Functional Foods - Tailoring nutritional products to cater to specific dietary needs and health goals.
3. Clean Label Protein Supplements - Meeting consumer demand for transparent and allergen-free protein powders.

Industry Implications

1. Nutraceuticals - Exploring innovative product formulations in the health and wellness sector.
2. Plant-based Foods - Capitalizing on the growing trend towards sustainable and clean food options.
3. Functional Foods - Adapting to evolving consumer preferences for functional foods that support overall health.

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